Rising to new heights: My journey to CEO and shaping the future of contingent workforce innovation
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Rising to new heights: My journey to CEO and shaping the future of contingent workforce innovation

By Angela Alberty, CEO

Today marks a defining moment in my career. As I step into the CEO role at myBasePay, I don’t just see this as a title, but a profound responsibility. One that calls for industry transformation, touching the lives of millions and making a significant contribution to the global economy.  

Our Mission for Worker Advocacy 

As CEO, I’m committed to being bold in our mission and relentless in our pursuit of worker advocacy. Standing firm in how we support one another in our organization and our customers. This means fundamentally reimagining how enterprise organizations engage and partner with staffing partners, while providing enhanced worker experiences and delivering cost and compliance risk management. We aim to move beyond legacy Employer of Record services and become a standout Workforce Solutions Provider for contingent labor, anchored in our proprietary technology. 

We’re investing in critical pathways that matter: Vendor of Record capabilities, data enrichment that ensures workers are paid correctly, and, more importantly, allows us to leverage the millions of data points we collect to benefit workers and our customers. We’re doubling down on foreign currency transactions and supporting global talent in how they want to be paid. Our industry-leading pricing model brings transparency that is desperately overdue. 

Beyond operational excellence, our vision is rooted in the human side of work enablement. Offering benefits that improve lives: flexible schedules for young working mothers, mental health days, pathways to promotion that recognize the full spectrum of talent and potential, and, most importantly, success that allows our team to pursue their “why.” 

I’ll continue to use my platform to be transparent about what authentic leadership looks like. My journey from humble beginnings, through career switches and various roles that walked me through every aspect of the worker lifecycle, instilled in me a deep respect for the industry myBasePay serves. This has shaped how I view inclusion, not just as a company metric but as a responsibility to understand and support the realities of people’s lives.     

The Economic Advantage of Undervalued Perspectives 

Too often, traditional leadership undervalues what lived experiences bring to the table. The skills acquired through challenging backgrounds are qualities needed in building strong businesses. There is an inherent economic advantage that comes from truly understanding struggle, resilience, and the ground-level reality of workforce challenges. 

Coming from a background that taught me resilience and resourcefulness early on, I will choose to lead with emotional intelligence, empathy, and compassion, drawing on experience across every level and layer of this industry. This comprehensive understanding allows me to see both the strategic imperatives and the human realities that drive success.  

Generational Transformation and Workforce Evolution 

The generational spectrum, from Millennials to Gen Z, demands a fundamental shift in how we approach talent strategies. These generations value upskilling, upward mobility, and flexibility. They want to be part of a team, and they want an environment where they’re not replaceable but also not micromanaged.  

At myBasePay, we recognize that diversity plays a huge role in what younger generations demand. We’ve achieved 67% minority staff and 80% female leadership, not a statistic to tout, but as a reflection of our values and what we know makes organizations stronger.  

We are taking steps to formalize metrics around diversity and inclusion that are honest about where we are and where we still need to go. Showing up with progress, not just promises. We’re conducting worker advocacy surveys that give contingent workers a voice, creating customizable benefits aligned with where we truly are, not where we claim to be. The goal is to help other leaders do the same.   

The Authentic Leadership Strength 

I truly believe organizations flourish through authenticity. When leaders create environments where people feel valued and where people can pursue their “why,” you unlock potential that traditional leadership structures miss. 

My role as CEO isn’t just about driving continued growth or streamlining processes, though we’ll achieve those goals. It’s about demonstrating that authentic leadership, rooted in real-world experience and genuine understanding of workforce challenges, creates sustainable competitive advantages.  

The Village We’re Building 

We’re not just leading a company, we’re building a village. A village that supports working mothers, champions marginalized workers, and creates meaningful pathways for advancement 

The idea of “having it all” is nonsense. Success requires sacrifice and risk, and you need a team you can rely on. We aim to create spaces where everyone can balance ambition with their values. 

It’s not about having it all simultaneously. It’s about having the support system, a village, that allows all of us to pursue our “why” without compromising our values. 

The future belongs to organizations that can marry strategic thinking with genuine human connection. And from where I stand, having worked in every level of this industry, having navigated the challenges of being a working mother, having built my career on grit and resilience rather than privilege, that future looks incredibly bright.  

This is just the beginning. The village is growing, and we’re redefining what’s possible. 

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